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Hong Kong Registered Since 2009

The Sourcing Partner That 510+ Brands Trust to Protect Their Supply Chain

15 years. One mission: make China sourcing safe, transparent, and profitable.

We're not a directory. We're not a middleman. We're a team of 100+ sourcing specialists living in China's manufacturing hubs — visiting factories in person, negotiating on your behalf, and managing your supply chain like an extension of your own company.

Who We Are

Real People on the Ground. Real Factories. Real Results.

We're not the typical "sourcing agent" emailing factory contacts they've never met. Our 100+ specialists live and work in China's manufacturing hubs — Wuhan, Shenzhen, Guangzhou, Yiwu, and Ningbo — walking factory floors, inspecting production lines, and negotiating face-to-face in Mandarin.

We tap into Alibaba, 1688, and a deeply vetted network of 450+ offline factories that most international buyers never discover — then handle supplier matching, quality inspection, OEM/ODM customization, and global freight forwarding through one dedicated account manager.

LeelineGroup team at work

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Our Journey

15 Years of Growth, 510+ Brands Served

2009

Founded in Hong Kong

LeelineGroup registered in Hong Kong, beginning operations as a dedicated China sourcing partner for international buyers.

1

2012

Wuhan Headquarters Opens

Established our main operational hub in Wuhan, Hubei Province — positioning our team at the heart of China's manufacturing ecosystem.

2

2015

Factory Network Expands to 200+

Built a deeply vetted network of over 200 factory partners across Shenzhen, Guangzhou, Yiwu, and Ningbo industrial clusters.

3

2018

Amazon FBA Services Launch

Launched specialized FBA prep and logistics services, helping e-commerce brands scale through direct factory-to-FBA shipping.

4

2021

500+ Factory Partners

Expanded to 500+ vetted factories across 14 product categories, serving brands in 85+ countries worldwide.

5

2024

Global Warehousing Network

Opened strategic warehousing facilities across China, enabling consolidated quality inspection and multi-supplier order management.

6

2026

510+ Brands Served

Empowering 510+ global brands with end-to-end supply chain solutions — from startup launches to enterprise-scale procurement.

7
Sharline Shaw — Founder of LeelineGroup

Founder's Story

Sharline Shaw Built LeelineGroup Because She Was Tired of Seeing Great Brands Get Burned

Over 15 years in China's export industry, Sharline witnessed the same story play out again and again: promising brands investing tens of thousands into production, only to receive substandard goods — or nothing at all. Middlemen marked up factory quotes by 30-40%. Quality failures cost brands $50K+ in lost inventory and missed sales. And when problems happened, there was nobody on the ground to fix them.

She founded LeelineGroup to change that equation. No more hidden markups. No more crossed-finger quality control. No more chasing factory owners across time zones wondering if your shipment actually exists. Instead: factory-direct pricing with open-book transparency, multi-stage quality inspections documented with photos, and a bilingual team that can be on-site within 24 hours when something needs fixing.

Today, Sharline leads a team of 100+ sourcing specialists who handle everything from startup launches to enterprise-scale procurement — with the same principle she started with: treat every client's supply chain like it's your own.

Meet The Team

Expert Sourcing Consultants Dedicated to Your Growth

Cassidy

Cassidy

Senior Sourcing Manager

Specialist in electronics, home goods, and Amazon FBA compliance. Manages 60+ active sourcing accounts simultaneously.

Zoe

Zoe

Quality Control Lead

Certified AQL inspector with deep expertise in textiles, plastics, and electronics. Conducts 200+ factory audits per year.

Grace

Grace

Product Development

Industrial designer turned sourcing specialist. Bridges design vision and factory-ready specifications.

Andie

Andie

Client Relations

Multilingual account manager ensuring seamless communication between international clients and Chinese factory teams.

Winnie

Winnie

Logistics Coordinator

Customs clearance expert handling air, sea, and rail freight across 85+ destination countries.

Sharline

Sharline

Founder & CEO

15+ years in China's export world. Built LeelineGroup from the ground up to eliminate shady middlemen.

Want this team working on your supply chain?

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Our Mission

Make Sourcing From China Safer Than Buying Locally

Sourcing from China shouldn't mean gambling with your business. Our mission is to make every transaction — from factory vetting to final delivery — more transparent, more reliable, and more predictable than domestic procurement. When you work with LeelineGroup, you get the cost advantages of China manufacturing without the trust issues.

  • Every factory visited and audited in person before you commit a single dollar
  • Factory quotes shared directly with you — no markup, no hidden fees, full transparency
  • Multi-stage quality inspections with photo reports at every checkpoint before shipment

Our Vision

A World Where 'Made in China' Means Quality You Can Count On

Every brand deserves access to the world's best manufacturing — without the horror stories. We envision a supply chain ecosystem where international buyers source from China with the same confidence they'd have buying from a local supplier: verified quality, enforceable contracts, and someone physically present to hold factories accountable.

  • Setting the standard for on-the-ground factory verification — 200+ audits per year
  • Building long-term partnerships where suppliers know they're held accountable every single order
  • Expanding our factory network and warehousing infrastructure so more brands can source securely

The Difference

Four Reasons Brands Switch to LeelineGroup — and Stay

Factory-Direct Pricing — No Middleman Markup

We source from a deeply vetted network of offline industrial clusters and top-tier 1688 suppliers, giving you direct access to genuine manufacturers. Factory quotes are shared with you openly. No hidden markups, no commission padding — just transparent pricing that protects your margins.

Startup-Friendly MOQ — Test Before You Commit

Most factories want 5,000+ unit minimums. We negotiate MOQs that match your business stage — often 500 units or fewer for initial runs. Warehouse stock options let you scale up gradually without locking capital into excess inventory.

Consolidation Warehousing — Gather, Inspect, Ship

Sourcing from multiple factories? We consolidate everything at our secure Chinese facilities. Incoming QC, storage, and consolidated shipping to any global destination — one shipment, one set of customs docs, zero logistics chaos.

Compliance Managed End-to-End

CE, FDA, RoHS, FCC, REACH — we verify compliance before products leave the factory, not after customs rejects your shipment. Our team stays current on regulation changes across 85+ destination countries so your products clear customs every time.

See how LeelineGroup compares to your current sourcing setup.

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Our Clients

Who We Work With

Whether you're just starting out or already operating at scale, our China Sourcing Agent services are designed to fit your exact needs.

1

Startups

Never sourced from China before? We walk you through every step — from defining your spec sheet to receiving your first shipment. Low MOQs, no industry jargon, and a dedicated manager who answers your questions in plain English.

2

Small Enterprises

Scaling fast means your supply chain needs to keep up. We lock in consistent quality across repeat production runs, optimize costs as volumes grow, and add new factories to your network as you expand into new categories.

3

Large Corporations

Multi-factory coordination, dedicated account management, custom supply chain architecture, and quarterly business reviews — enterprise-grade sourcing infrastructure without the overhead of building your own China office.

By The Numbers

The Numbers Behind Our Sourcing Expertise

510+

Brand Partnerships

450+

Factory Partners

85+

Countries Served

98%

Client Retention

Client Results

What People Say About LeelineGroup

“LeelineGroup transformed our sourcing from a constant headache into the smoothest part of our business. Our margins improved 22% in the first year working with them.”

Christine M. Ruiz

Christine M. Ruiz

CEO, Ruiz Home Goods

DTC Brand

“We scaled from $500K to $2.8M in annual procurement without adding a single person to our sourcing team. That's the LeelineGroup difference.”

Kevin C. Nee

Kevin C. Nee

Founder, NeeTech Electronics

Amazon FBA Seller

“After two failed sourcing attempts that cost us $40K and six months, LeelineGroup got our product line to market in 12 weeks. The transparency alone was worth the switch.”

Maria T. Lindberg

Maria T. Lindberg

Supply Chain Director, NordCo Retail

Wholesale Buyer

Case Studies

Client Success in Action

From product ideation to global delivery — see how we've helped brands bring their vision to life.

Client warehouse with products
Client product packaging line
Client retail display
Client e-commerce photoshoot
Client product quality inspection

Partners

Trusted by Brands Worldwide

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Stop Losing Money to Unreliable Suppliers

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